→ It’s become harder to manipulate over the years
→ Over 200+ factors that determines a page’s ranking
An important factor is how long people will spend on your site.
Semantic HTML is important and write accessible HTML as well.
Metadata in the head tag, like the description, is important for bots formatting the page.
The HTML should load fast.
Top #3 to keep in mind
CTR → Click through rate, higher is better, if user clicks on your page from all the results
Bounce → If your bounce rate is high, that’s bad (suggests your content is not relevant)
Dwell time → longer is better
Session duration → time spent on your website per session
Pages per session → how many pages during the session
Look at schema.org for creating bot friendly HTML and meta data
Outbound links are important, link to relevant and important websites